I wondered how the influx of well-meaning settlers had gone down in this traditional, Welsh-speaking, farming town. "In the '70s there were individuals who didn't like CAT, because they saw it as something from the outside – but that's very much a minority sport now," said Andy Rowland, managing director of local sustainability organisation Ecodyfi. The incomers have long since integrated with the local community, with many of their children attending Welsh-speaking schools; and besides, their principles align closely with those that are deep-rooted in Welsh culture.
