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Post Info TOPIC: Facebook reveals the behavior of "chat", online shopping that is popular with Thai consumers

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Facebook reveals the behavior of "chat", online shopping that is popular with Thai consumers





Ms. Prae Damrongmongkolkul, Country Director of Facebook Thailand, said that the situation of the Covid-19 epidemic We've seen 86% of online shoppers worldwide use Facebook's apps on a weekly basis. Make purchase decisions they find on the platform. It shows that people's behavior has changed from "going out shopping" to "shopping all the time".pgslot 

new purchase Focusing on the importance of shopping discoveries and trading through chat that will change the behavior of consumers from "greeting" to "ordering", the first customers who are cutting-edge. Also known as early adopters in a rapidly growing market like Thailand. has revealed a clear insight into the world of shopping of the future. and how the retail experience is moving towards digital trading.



Facebook and BCG surveyed 8,864 people aged 18-64 in nine countries in a study titled. This “Conversational Commerce: the next gen of E-com” builds on the results of a recent research by Facebook that found that the shopping experience it discovered And trading through chat has become a key component in consumers' shopping journeys online. because of the covid-19 epidemic has contributed to the transformation of local businesses to the online world and provide a more engaging experience.



Thai consumers are increasingly turning to online shopping channels. This includes interactions with businesses. This is evident from the fact that Thai consumers in Gen Z and 8 out of 10 Millennials prefer to contact merchants via messaging apps. And four in five Thai respondents said they felt closer to the business sector. after online chat



“Such information It reflects how consumers are paying attention to an immersive shopping experience they can engage with. and can continue to build relationships with the business sector 65% of respondents said they tried the live shopping feature in the past year, and 28% have shopped through it. And of this number, up to 84% are shopping through live broadcasts every month. Nine out of 10 Thai respondents (92%) expect to increase their live shopping this year.”

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